Bachelor of Arts In Multimedia and Mass Communication

BA in Multimedia and Mass Communication (BAMMC) (Choice based) Semester – I & II revised Syllabus to be sanctioned & implemented from 2019-20.

Media education has responded to the changing needs of the society by upgrading its content. The BA in Multimedia and Mass Communication (BAMMC) curriculum is designed to provide an adequate theoretical and practical foundation for a career in Mass Media.

We at L. S. Raheja provide the students with a combination of strategic and tactical knowledge of communication and also prepare them for leadership and managerial skills.

B.A. in Multimedia and Mass Communication (B.A.M.M.C.)

Adm./BAMMC/2024-B.A. in Multimedia and Mass Communication (B.A.M.M.C.)

A  Candidate  for  being  eligible  for  admission  to  the  degree  programme  in  B.A. in Multimedia and Mass Communication shall have passed 12th Class Examination of the Maharashtra Board of Higher Secondary Education OR its equivalent examination from any other board with all subjects, in   one  and  the  same  sitting with 45% of marks in aggregate.

Every candidate who intends to take admission to the Degree programme in shall have to first register at the University of Mumbai Portal, please refer college website for link.

While drawing the merit list, weightage will be given to students from Arts, Commerce and Science Stream at 12th Class level as follows:

Stream Arts Commerce Science
Percentage 50% 30% 20%

 

F.Y.B.A.M.M.C.

SYLLABUS 

Under Choice Based Credit, Grading and Semester System  Course Structure

No. of Courses Semester I Credits No. of Courses Semester II Credits
Major Mandatory Major Mandatory
1 Introduction to Marketing and Communication Tools 4 1 Understanding Indian and Global Media 4
2 Fundamentals of Mass Communication 2 2 Communication in Ancient India 2
Minor Minor
NIL 3 Event Management 2
Open Electives (OE): (Any-two) Open Electives (OE): (Any-two)
3. 4. Introduction to Psychology OR Fundamentals of Management OR Statistics 2+2 4. 5. Financial Literacy OR Introduction to Economics OR Political Concepts and Indian Political System 2+2
Vocational Skill Courses (VSC) Vocational Skill Courses (VSC)
5 Visual Communication 2 6 Creative Writing 2
Skill Enhancement Courses (SEC): (Any one) Skill Enhancement Courses (SEC): (Any one)
6 Introduction to Computers I OR Introduction to Web Designing 2 7 Introduction to Computers II OR Introduction to Blogging 2
Ability Enhancement Courses (AEC) Ability Enhancement Courses (AEC)
7 Basics of Communication 2 8 Advanced Communication 2
Value Education Courses (VEC) Value Education Courses (VEC)
8 Environment Education for Sustainable Development 2 9 Overview of Indian Culture and Society 2
Indian Knowledge System (IKS) Indian Knowledge System (IKS)
9 Introduction to Indian Knowledge System OR Indian Knowledge System: Custodian of Knowledge 2 NIL
Co-curricular Courses (CC) (Any one) Co-curricular Courses (CC) (Any one)
10 Foundation Course in NSS OR Foundation Course in NCC OR Dance Appreciation OR 2 10 Foundation Course in NSS OR Foundation Course in NCC OR Dance Appreciation OR 2
Physical Education and Sports OR Physical Education and Sports OR
Yogic Aasanas and Meditation Yogic Aasanas and Meditation
Total Credits 22 Total Credits 22
Semester III Second Year Semester IV Second Year
Ability Enhancement Elective Course (Any One)
Electronic Media – I Electronic Media – II
Theatre and Mass Communication – I Theatre and Mass Communication – II
Radio Program Production – I Radio Program Production – II
Motion Graphics and Visual Effects – I Motion Graphics and Visual Effects – II
Discipline-Specific Course
Corporate Communication and Public Relations Writing and Editing for Media
Media Studies Media Laws and Ethics
Introduction to Photography Mass Media Research
Discipline-Specific Elective
Film Communication – I Film Communication – II
Discipline Related General Paper (Practical)
Computers and Multimedia – I Computers and Multimedia – II
Semester V   Third Year Semester VI   Third Year
Advertising Advertising in Contemporary Society Advertising and Marketing Research
Copywriting Legal Environment and Advertising Ethics
Advertising Design Financial Management for Mrkt. & Advt.
Consumer Behaviour Agency Management
Media Planning and Buying The Principles & Practice of Direct Marketing
Brand Building Contemporary Issues
Digital Media
OR OR
Journalism Reporting Press Laws and Ethics
Editing Broadcast Journalism
Feature and Opinion Journalism
Journalism and Public Opinion Internet and issue in Global media
Indian Regional Journalism New Media Management
Newspaper & Magazine Making Contemporary Issues
Digital Media

Faculty

Ms Kavita Makhija
Ms. Kavita Makhija
Assistant Professor & Coordinator

Handbooks / Notes

Lecture PPT

Further Reading

Videos for Reference – TYBCOM – Commerce V

Videos for Reference – TYBCOM – Business Management

Videos for Reference – SYBCOM – Commerce IV

Videos for Reference – SYBCOM  – Marketing Management

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Workbooks

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Further Reading

Videos related to syllabus on Maharashtra’s Economy, SYBA , Sem IV

Education system and Adivasi students

Health issues and Malnourishment

“An Introduction to Data Analysis using R software and MS Excel”

The certificate course on “An Introduction to Data Analysis using R software and MS Excel” a 4 days (20 hours) intensive course was an initiative of Department of Economics.Ms. Samiksha Jadhav, Asst. Prof, Department of Economics, was the course coordinator where as Mr. Chinmay Joshi, Asst. Prof (Ad-Hoc), Department of Mathematics and Computers was the course instructor.  The lectures for the same were held on 16th, 17th, 18th and 25th August, 2019.It was conducted in the college computer laboratory from 9am to 1pm. There was a huge response from the students for this course as 49 students registered and participated in it. The course covered the theory as well as practical related to soft tools in R software and MS Excel. Students also appeared for an online test conducted by the course instructor and their performances were evaluated.

“My idea behind introducing this certificate course was to equip our BA and B.Com students with data analysis tools that have practical applications in life. Students are introduced to statistical concepts and tools for data analysis at FY, SY and at TY levels through various papers. But the use of the same tools in soft wares like MS-Excel and R software is hardly taught to them through the syllabus. This certificate course was introduced to fill this lacuna in the syllabus. Also, these soft wares are available easily in the market at minimal cost, so the students can continue practicing even after the course is completed. Data analytics being an upcoming field, this certificate course is just the first step towards being Data analyst.”

Ms. Samiksha Jadhav

Course Co-ordinator

“The most important aim of the certificate course was to make students learn the use of soft tools. On completion of this certificate course, students are now able to perform basic data analysis activities using soft tools. Now students are able to use the functions like data sorting, data simulation, regression, graphs etc.,using R-software and MS Excel. They can create their own data and clean the data using the above tools. They are well equipped to understand the use of data and soft tools and ready to take the challenge for becoming Data Magicians.”

Mr. Chinmay Joshi

Course Instructor

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Online Admission – Degree College

Online Admission – Junior College

Management Quota Application

Dept. of Commerce (Programme Outcome)

Programme Outcome (Economics)

Pragramme Outcome Mathematics, Statistics and Computer

Programme Outcome (BMM)

Programme Outcome (BBI)

Programme Outcome BAF

 

Programme Outcome Economics (Arts)

 

BAF- Handbook

BMS – Handbook

BMS-Deptartment Library

login id:- bms.coordinator@lsraheja.org

password :- user@knimbus

Commerce – Department Library

user id :- commerce.dept@lsraheja.org
Password :-user@knimbus

 

Mathematics – Department Library

user id :- maths.dept@lsraheja.org
Password :-user@knimbus

 

BBI – Handbook

BSCIT – Handbook

BFM – Handbook

BAMMC – Handbook

PSYCHOLOGY – Department Library

user id :- psychology.dept@lsraheja.org
Password :-user@knimbus

SOCIOLOGY – Department Library

user id :- sociology.dept@lsraheja.org
Password :-user@knimbus

HISTORY – Department Library

user id :- history.dept@lsraheja.org
Password :-user@knimbus

ECONOMICS – Department Library

user id :- economics.dept@lsraheja.org
Password :-user@knimbus

 

ACCOUNTANCY – Department Library

user id :- accountancy.dept@lsraheja.org
Password :-user@knimbus

BAMMC – Department Library

user id :- bmm.coordinator@lsraheja.org
Password :-user@knimbus

BBI – Department Library

user id :- bbi.coordinator@lsraheja.org
Password :-user@knimbus

BSCIT – Department Library

user id :- bscit.coordinator@lsraheja.org
Password :-user@knimbus

Sociology- Glossary